Dear reader, today we would like to platicarte about our change of corporate image and the reason for that helped us to decide to renew. The recent transformations that have occurred in the world, has made us very aware of how necessary it is to take a leap forward to exploring new paths and opportunities. We are happy to show the new image, one that distinguishes us as a team, partners, and allies in specialized services. Today we are a troop more identified with the values that we reflect on our forms and colors.
The hand of professionals, the design of a new logo and visual identity, has given us a great experience. We have seen that every little detail has a meaning and a reason for being. The integration of color, typography, and graphic elements improve our communication to convey the essence of the company.
Group SERMIB retains its spirit worker, team collaboration, as well as the trust and the kindness that set us apart, and therefore seek to demonstrate these attributes with the image of a bee.
By integrating the marine blue color we want to reflect our sense of protection, the trust that customers are in us, and professionalism that we provide in every service. Also we are committed to the application of the colour yellow, which produces a sense of optimism, energy and security.
In our graphic shapes include hexagons, simulating the honeycombs of bees, showing that we are one big family that works to achieve new goals.
With the change of the image we want to emphasize that we are exploring and developing new ideas. One of our purposes is to go further and integrate the most competitive market in the supply of specialized services.
Together we have already come a long way and, like any company, we want to reach new projects that reflect development and adaptability to the environment. Now we find ourselves in this process of evolution that has no other purpose than to deliver a better service experience through a team that works as bees.